HGTV is about to make Barbie fan's dreams come true with the latest home renovation series based on everyone's favorite doll: "Barbie Dreamhouse Challenge." Premiering this summer, the four-episode event hosted by Ashley Graham will launch ahead of the July 21 release of Greta Gerwig's "Barbie" film as part of a giant cross-network promotion across Warner Bros.' Discovery linear channels. Warner Bros. Pictures film.
“Barbie Dreamhouse Challenge” will feature eight teams of HGTV superstars (and one Food Network star) as they transform a Southern California home into a real-life Barbie Dreamhouse, as supermodel Graham, who has her own Barbie modeled after from her and will drive a pink Barbie corvette on the show: hosts. Teams will revamp areas of the home in a period-specific style, such as an early 1960s atomic-age kitchen, a '70s disco vibe for Ken's Den, and a master bedroom decked out in '80s glam .
Stars: Tiffany Brooks, Jonathan Adler, Marsai Martin
The show will culminate with one lucky Barbie fan winning the chance to stay in the house. Teams featured in the series include: Egypt Sherrod and Mike Jackson ("Married to Real Estate"); Jasmine Roth (“Help! I trashed my house”) and Food Network star Antonia Lofaso (“Beachside Brawl”); Ty Pennington (“Rock the Block”) and Alison Victoria (“Windy City Rehab”); Jonathan Knight and Kristina Crestin (“Farmhouse Fixer”); Christina Hall (“Christina on the Coast”) and James Bender (“Christina on the Coast”); Keith Bynum and Evan Thomas (“Bargain Block”); Brian and Mika Kleinschmidt (“100 Day Dream Home”); and Michel Smith Boyd and Anthony Elle Williams (“Luxe for Less”).
"Now we're part of the larger world of Warner Bros. Discovery and the 'Barbie' movie already has such a buzz that we thought, what can we do to really amplify that on one of our networks?" Kathleen Finch, President and Chief Content Officer of U.S. Networks Group at Warner Bros.
Discovery, he told Variety. “We were very lucky several years ago when we purchased and remodeled the Brady Bunch house. So we're putting on that same kind of hat as we do this idea. And we have the biggest cast of HGTV stars we've ever assembled for a show. Also, we've brought in some talent from the Food Network because we're going to be creating content on other networks to celebrate this great event. And we're going to spend the summer being all things Barbie, not just Food Network and HGTV, but the entire Warner Bros. portfolio with the movie coming out."
As for whether you'll see Gerwig and "Barbie" movie stars Margot Robbie and Ryan Gosling (the same Barbie and Ken) appear in the "Barbie Dreamhouse Challenge," stay tuned: "We're still finalizing the talent lineup, but we have plans". to do a pink carpet event to wrap up the series finale," Finch said. "We don't have the exact list of who will be involved, but we are working very closely with our partners in the film group to get them involved."
Elsewhere at Warner Bros. Discovery, the Food Network will integrate Barbie-inspired elements into shows including "Beachside Brawl," and HGTV Magazine will publish a multi-page editorial profile on "Barbie Dreamhouse Challenge" and Gerwig's "Barbie" movie.
“By aligning two admired brands, HGTV and Mattel Barbie, and mobilizing the power of Warner Bros. Discovery's best-in-class portfolio, 'Barbie Dreamhouse Challenge' will offer a unique and visually stunning reward for millions of fans who want to see your favorite HGTV stars to bring to life a treasured childhood icon,” said Loren Ruch, HGTV's chief content officer.
Added Graham: “I can't wait to see Barbie's signature style get the life-size treatment in a real home. She holds such a special place in my heart, especially since Mattel created a one-of-a-kind doll of me in 2016. It feels like such a full circle moment now that I'm involved in creating her real-life 'Dream House'. ”.
“Barbie Dreamhouse Challenge” is produced by Mission Control and Mattel Television.
Comments
Post a Comment