Americans cannot have processed corn. They eat it for breakfast, in the form of a cereal and throughout the day, eating cookies, cookies and fries, they often wash it with soft drinks.
It is released at the SxSW Film Festival, "Flamin 'Hot" tells the background story of the incredibly popular and ultra spicy fried-light lines, those who sing your taste papillae and stain your fingers a radioactive red, as Marketing Guru Richard Montañozz puts it in his memoirs: "A child, a burrito and a cookie: from executive to executive." After a difficult start, sell drugs and hurry on the streets of East Los Angeles, Montañez got a job cleaning the machines at the Cucamonga de Fito-Lay ranch plant and made its way to the chief of multicultural marketing. Along the way, it may or may not have invented the Flamin 'Hot Cheetos, Doritos, et al.
Director: Eva Longoria
Writers: Lewis Colick, Linda Yvette Chávez
Stars: Tony Shalhoub, Dennis Haysbert, Matt Walsh
Montañez states that the spicy suspension was his idea, although a recent investigation by Los Angeles Times suggests that he had nothing to do with that, which does not make the film less pleasant. As we have established: Americans love corn, and "desperate housewives" turned into a star, Eva Longoria, serves it rich and tasty in their characteristic debut, written by Linda Yvette Chávez and Lewis Collick. Longoria has been directing shorts and episodic television for more than a dozen years, taking all that experience to a moving motivating exercise, one that treats the mythology of charisma to burning of Montañez, not so much, a truth of the gospel as a convincing story of HORATIO ALGER.
Personally, I want to believe that Montañez, and although I would not surprise me exactly to know that a man who became rich selling sugary water to the masses could have "added a little flavor", "Flamin 'Hot" hugs Montañez -anglandizing affirm what which are: an inspiring success story in a country where Latinos constitute a significant segment of the market, but maintain relatively few leadership positions.
Longoria covers a lot of land in 99 minutes, while she and editors Kayla Emter and Liz The fried-light factory. It is key to the personality of the film that the story is told in Richard's voice, gaining instant familiarity and the license to beautify. For that role, Longoria chose Jesse GarcÃa, the 2006 co -star of the dear independent of 2006 "quinceañera", instead of a distrastically handsome pink, a decision that makes the difference, since the public needs to believe that Richard has something that prove.
On his own, Richard grew in a winery in Guasti, California, and was intimidated by white children for bringing homemade Mexican food to school. But it became fast fast, packing additional burritos and selling them for a room each in the cafeteria, turning their torturers into customers. However, before being able to spend the money, he was arrested by a suspect Blanco Police officer. "When the world treats you as a criminal, you become one," he explains, playing as the narrator of "Raising Arizona" or "My name is Earl", since Longoria approaches Richard and future wife Judy (Annie González) fleeing from the police.
A few years later, waiting for his first child, Richard puts his family first, and Judy remains his greatest believer and champion. When he brings home the application for employment in English for Fito-Lay, she is the one who fills her. And when Richard hatches the idea of developing a spicy variety that would like Latinos, she and children are there in the kitchen, testing a hundred recipes from one hundred forests. The other great ally of Richard is undervalued and initially the separate plants engineer C. Baker (Dennis Haysbert), who finally heats up with Richard's interest in his machines, and who encourages him to think big.
From sandwiches to study films, US companies have directed white consumers for a long time. Richard's innovation occurred by recognizing that leaders had to be convinced not to ignore Latinos as clients or colleagues, an obvious strategy in reach that Hollywood and others have taken to adopt. Richard retires nervously in his tie and his suit, Richard tells the CEO with slippery hair Roger Enrico (Tony Shalouub) when he has the opportunity to start his idea.
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