Moonbug Entertainment, a subsidiary of Candle Media, today announced the launch of its Netflix preschool series Little Baby Bum Music Time and its corresponding soundtrack, which will be available on all music streaming platforms. Also supported are the Music Time series and soundtrack, which are the latest in a series of franchise expansions, including the recent launch of Baby Sensory content on YouTube (2 million subscribers), the Audible podcast Time to Dream and a collection of Lullabies music. for a completely refreshed look and new curriculum developed in partnership with non-profit educational organization Peeple.
Little Baby Bum, Moonbug Entertainment's first franchise acquisition, has more than 95 million subscribers on YouTube worldwide and has generated more than two billion views of its content so far this year.
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"Ten years ago, Little Baby Bum broke the mold of children's entertainment and paved the way not only for Moonbug, but for many other brands as well," said Sylvia Scodro, CEO of Little Baby Bum at Moonbug. “Throughout this time, the brand has cultivated a loyal and passionate following among parents and children by providing invaluable support during the routine moments of early childhood. “Little Baby Bum is not about music, it is music, and with the Little Baby Bum Music Time series and soundtrack, we are bringing a renewed evolution of the franchise to children and parents around the world.”
With a simple narrative format, infectious songs and rich, endearing character-driven stories, Little Baby Bum Music Time combines the most beloved elements of the Little Baby Bum brand with innovative curriculum to launch a magical, novel and naturally fun musical spectacle , where children can experience the joy that is music, while learning to identify and express their emotions. The program uses a music class as a catalyst for children at home to delight in a sense of accomplishment, while connecting and learning about their feelings and emotions through instruments.
London actress Hannah Jane Fox, best known for creating the role of “Scaramouche” in the Queen musical We Will Rock You, voices Music Time teacher Timberly Wimberly. Emmy Award winner Ann Austen (Mighty Morphin Powers Rangers, Barbie) is the head writer. Feminist artists Leticia Wolf and J Vanyo are responsible for the series' original music.
As part of the revamped curriculum, Little Baby Bum's Baby Sensory effort offers soothing sensory content created to help parents relax with their little ones through it. These episodes feature relaxing lullabies combined with low-stimulation images to provide an additional resource for parents during one of the most challenging times of their child's day: the transition from play to rest.
The content is offered through the Little Baby Bum, Little Baby Bum Lullabies and Calming Bedtime Songs YouTube channels, and has grown rapidly in popularity since its launch earlier this year.
The family podcast Little Baby Bum: Time to Dream is available on Audible and focuses on sleep and mindfulness. This series is a relaxing collection of gentle 'audio-guided journeys' to dreamland inspired by children's songs, with episodes featuring a short story followed by a relaxing soundscape. Each 20-25 minute episode has been created for listeners ages one and up. It was created with the support of sleep consultants at Sleep Joy to encourage little ones to fall asleep peacefully with soothing storytelling and lulling ambient sounds.
Little Baby Bum Lullabies is a relaxing collection of soft songs that soothe little ones to sleep peacefully. The music collection contains classic and original lullabies and has released eight albums in 2023, including Peaceful Piano Lullabies, Dreamy Piano for Babies, and Night Time Lullabies. The next release, Morning Songs for Babies, will be available on September 29, followed by Baby's Lullaby Christmas on October 20. The music is available on all music streaming platforms and can also be heard on SiriusXM on Moonbug Radio, channel 307.
Last year, the Little Baby Bum brand completed a creative refresh that includes animation improvements, a creative evolution of the characters, and new music. At the same time, the brand partnered with educational consulting firm Peeple on the curriculum that the franchise now supports. Since then, the brand has seen 30% monthly growth in new content on YouTube.
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